Glenn Pasch, Chief Operating Office at PCG Digital Marketing, will be a featured presenter at the Center for Automotive Training & Education November 16^th, 2011 in Whitestone, New York. The title of Pasch’s workshop is, “Google Places Optimization & Online Reputation Management.”

A Google Places listing can appear 25,000 – 40,000 times a month in search results making it the #1 most visible “secondary” company website.  Understanding how to properly optimize Google Places and take advantage of its Reputation Management functions is crucial to a company’s online visibility.

Google Places Highlights:

• How to optimize the Google Places page
• How an optimized Google Places page will effect your dealership
• The process to increase Google reviews posted to your Google Places page
• Quick ideas to leverage your existing website traffic
• Use Google Adwords Express to amplify reviews

According to Pasch, “Benefits to businesses that take advantage of and properly optimize their free Google Places listing are significant.”

PCG Digital Marketing is a full-service digital marketing agency. PCG is nationally recognized as a leader in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as well as an award winning Internet training firm.

Glenn Pasch’s workshop will take place from 9:30am-12:00pm on November 16, 2011 at Center for Automotive Education & Training: 15-30 Petracca Place, Whitestone, NY 11357.

PCG Digital Marketing is pleased to announce that Jim Flint, Corporate Director of Interactive Sales & Marketing at John Eagle Dealerships, will show dealers the most efficient and profitable strategies for managing and allocating automotive marketing budgets at the PCG Pit Stop tour in St Louis on August 14^th.

Click here to register

Flint’s hands-on workshop entitled “Allocation of Resources and Budget Strategies”, will evaluate where and how the most successful dealerships are allocating their marketing budgets to maximize every dollar.  Flint will reveal surprising information about which advertising mediums are seeing less automotive marketing dollars and those that are now taking a bigger piece of the pie.  Attendees of Flint’s workshop will also learn how the Internet is changing the way dealers spend their money and new strategies that are proving to be the most cost-effective.

Jim Flint

Flint is quoted, “With the budget pressure that most companies face today, it’s more important than ever to be able to track results and ROI in order to deliver the greatest efficiency for even the smallest of investments.”  Jim will speak to Prioritizing Digital Marketing Strategies and how to evaluate new opportunities at the Pit Stop tour.

St Louis Marketing Conference Welcomes Expert Speakers

The St Louis PCG Pit Stop will take place August 14^th at The Chase Park Plaza.  Dealers who fly in on the 13^th are invited to attend a cocktail reception with host PCG Digital Marketing.

The PCG Pit Stop tour will be making its way to major US and Canadian cities this summer.  The automotive marketing conference pit stops are open to any dealership employee but were created with Dealer Principals/GM, General Sales Managers/ISM, and Fixed Operations Managers in mind.  Some of the additional workshop topics to be covered include customer communication, selling with social media strategies, fixed operations marketing, CRM processes, Google AdWords, mobile marketing and more.

Along with Jim Flint, PCG and the Pit Stop team welcome leading expert speakers including Dennis Galbraith, Christine Rochelle, AJ Le Blanc, Keith Shetterly and Brian Pasch.

Dallas area car dealers are pleased to see the PCG Pit Stop digital marketing conference coming to Texas on July 9th and 10th. The conference will be held at the beautiful Hyatt Regency in downtown Dallas. PCG has secured great room rates ($109) to allow attendees to come the Saturday afternoon presentations, dinner, and reception and then stay overnight to prepare for the full day of workshops on Sunday.

This is the first time that DFW Metroplex dealers can gain access to high quality digital marketing training offered by PCG Digital Marketing without a flight out of town! The program is designed to provide the same high quality education offered at larger national events at a much lower cost per attendee.

Car dealers looking to learn more about effective digital marketing strategies will be able to participate in workshops lead by industry experts and thought leaders from PCG Digital Marketing. PCG has a strong reputation for attracting the best speakers and creating the most compelling materials for their educational programs.

Dealers looking for updated strategies for SEO, SEM, Social Media, Reputation Management, CRM Lead Handling, Chat, Fixed Operations, and Improving Sales should mark their calendars and register today.

Why Should Dealers Attend?

Please Answer These Questions:

• Are you leveraging the new communication channels provided by social media?
• Do you have an integrated digital marketing strategy for your dealership?
• Is your website conversion rate increasing each month?
• Could you be handling your calls and Internet leads better?
• Would you like a 2-4% average increase in closing ratios to to phone and Internet leads?
• Is your Fixed Operations Budget using SEM, SEO, and Social Media?
• Are you looking for advice on how to structure your entire advertising budget?
• Are you ready to implement free advertising strategies to increase website traffic?

Get the answers, advice, and strategies from industry pros at the PCG Pit Stop Conference in Dallas!

Register Today and Save!

Register to attend the next PCG Pit Stop^® today using the link on the menu above or just click here. The conference is conveniently located in Dallas so you can easily travel to and enjoy the workshop experience offered by PCG Education. Six other cities are included in the 2011 tour so if you can’t make the Dallas tour date, hop of a plane and get to a conference in another city.

Dallas/Fort Worth dealers need more than just their 20 Group Meetings and annual conferences to stay connected with the latest changes in our industry. Google has been making significant changes to Internet marketing every few months so don’t get left behind. In fact, anyone in Texas or surrounding states would be well advised to invest in this conference.

Details on the automotive conference can be found in the color brochure below: