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A new website  called SurChur (http://surchur.com)  can actually be used as an Automotive Internet Reputation Management tool.

The tabs make it easy to quickly see what is being said about your dealership across the web.  This is a very convenient dashboard for what is currently being written about any search phrase and I recommend that dealers use it regularly along with Google Alerts and Google Reader.

Internet Reputation Management and monitoring will need to be part of auto retailers standard operating procedures in 2010.  If dealers are looking for assistance and training in Automotive IRM, call the Pasch Consulting Group for a free consultation at 732-450-8200.