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Today consumers have tremendous power to write and express their opinions online.  This power is sometimes abused and car dealerships can be attacked without a fair chance to respond or rectify the complaint.  Another source for concern for car dealers are ex-employees who have decided to attack their former employer online.

In these cases, employees decide to hang out the employer’s dirty laundry, that most companies, have in the public eye.  In the automotive industry, consumers would be hard pressed to put in perspective some of the behinds the scenes “language”  or strategies crafted by car dealers.  

Former employees use this knowledge to paint their former employer as a bad person, a liar or characterizations that are much worse.

Car Dealer Reputation Management

Car Dealer executives and owners need to have a proactive Internet Reputation Management campaign in place to defend their good name.  In the summer of 2009 we were approached to help one automotive executive fight back against the unsubstantiated claims of online bloggers, many of which were former employees.  Five months later, the results of our Automotive Reputation Management strategies are paying off.

When you do a search for Carol Grossinger, on Yahoo and Bing, the first page of search results now display the good works Caroline is doing in the community as well as leading her business.  This summer there were multiple attacks on Caroline’s reputation that appeared on Yahoo and Bing Page One search results.  That has been corrected by the IRM team at the Pasch Consulting Group.

10 out of the 10 organic listings for Carol’s name on Yahoo and Bing now properly represent her integrity, business success and her charitable work in the community.

In Yahoo and Bing, we have a complete Page One Management (POM) success story and you can see that from the screen shots below:

Google and Rip Off Report Website

On Google we have 9 out of the 10 organic listings on Page One updated with positive news except for the infamous “RipOffReport.com” website.  Google and this website have a long history of high rankings and this site is challenging to remove from Page One.  It will be pushed off of page one over time but it is not a fast process for some posts.

When stubborn posts like this “compliants” site are on Google Page One, we have to employ even stronger measures to promote our clients reputation.  The owner of the RipOffReport.com has allegedly been extorting cash from companies with negative posts for years and has been tied up in many lawsuits that allege the same.  There is no rational discussions with the staff at the RipOffReport.com; their business is tied to being on page one for company name or executive name searches.

The good news is that we are making progress as you can see from the screenshot below; the negative website is now under the fold when before it was #2 on the first page.  The photos were never there before we started and new videos that we will be adding will also help in 2010.

If you or your automotive dealership has been attacked by former employees or disgruntled consumers, give the IRM team at Pasch Consulting Group a call.  You can ask for Jessica Guida, IRM specialist or Brian Pasch, CEO and founder of the company.  We will review your specific situation and help you implement a proactive Internet Reputation Management (IRM) solution.