A Google Places listing can appear 25,000 – 40,000 times a month in search results making it the #1 most visible “secondary” company website.  Understanding how to properly optimize Google Places and take advantage of its Reputation Management functions is crucial to a company’s online visibility.

Google Places Highlights:

• How to optimize the Google Places page
• How an optimized Google Places page will effect your dealership
• The process to increase Google reviews posted to your Google Places page
• Quick ideas to leverage your existing website traffic
• Use Google Adwords Express to amplify reviews

According to Pasch, “Benefits to businesses that take advantage of and properly optimize their free Google Places listing are significant.”

PCG Digital Marketing is a full-service digital marketing agency. PCG is nationally recognized as a leader in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as well as an award winning Internet training firm.

Glenn Pasch’s workshop will take place from 9:30am-12:00pm on November 16, 2011 at Center for Automotive Education & Training: 15-30 Petracca Place, Whitestone, NY 11357.

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Pasch’s leadership message is entitled: “Car Dealers are Under Attack,” and dealer professionals will learn why at the Denver summit. Pasch will explain why some very popular inventory advertising models can actually drive traffic away from their own site, as well as how dealers can fight back against online attacks on their brand name.

Information is power, and according to Pasch, dealers will leave his seminar with the proper information needed to protect their digital marketing investments. Tim Jackson, director of the Innovative Dealer Summit, said, “Brian’s presentation will be very timely and one of the most popular and interesting of the conference.”

Innovative Dealer Summit

The Innovative Dealer Summit is considered one of the premier leadership functions for dealer advancement. Summit attendees will include dealer principals/owners, general managers, senior dealership managers and directors, Internet sales managers, business development managers, F&I managers, key dealership leaders, sales leadership, advertising and marketing consultants, controllers and other key decision makers.

Attendees will learn the latest in innovative technologies from seminars devoted to 30 emerging, compelling topics during the 12-hour conference. Topics include Internet strategies regarding search engine optimization, dealer reputation management, social media marketing, lead generation and follow-up, and more.

Brian Pasch, CEO and Founder of PCG Digital Marketing (http://www.pcgdigitalmarketing.com) is a popular speaker and writer on automotive digital marketing strategies.  He is an active blogger on the most visited social networks and forums for car dealers who seek to learn more about SEO, SEM, social media and leveraging the Internet to grow dealership sales.

Brian Pasch is also creator of the popular ASMA Awards (http://www.asmaawards.org) which recognizes the best digital marketing platforms in the automotive industry.
The Innovative Dealer Summit was created as a directive and priority of the Colorado Automobile Dealers Association. For more information visit http://www.innovativedealersummit.com

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As part of their new strategic digital marketing strategy, Kirkwood Mitsubishi will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing the dealer’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of the new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

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The Digital Dealer Conference being held this April in Orlando will cover the latest developments in Internet Reputation Management strategies.  Brian Pasch, CEO of PCG Digital Marketing, will deliver an in-depth presentation focusing on proactive reputation management techniques that will establish a winning online strategy for auto dealers in 2010. 

Pasch will review and demonstrate the most effective IRM strategies that car dealers can implement at a low cost that deliver a high ROI. Guests of Pasch’s presentation will also learn what other car dealers are doing to increase their positive customer reviews on Google Maps, DealerRater, Presto Reviews, InsiderPages and other important review websites. 

According to Pasch, Internet Reputation Management will be one of the key metrics for success in 2010 and beyond.  Add to this mix new mobile phone technology that can reward consumers for on-site reviews and it becomes very clear why dealers in 2010 need a reputation management policy and strategy.  

“The Internet has empowered consumers with new tools to express their satisfaction and dissatisfaction with car dealers online. Dozens of consumer review websites now appear on Google page one for searches on a car dealer’s business name. I recommend that all dealers look to see what is being written online about them,” says Pasch. 

Brian Pasch is the founder and CEO of PCG Digital Marketing, formerly the Pasch Consulting Group. He is a respected member of the automotive digital marketing community and an active writer and lecturer.  His expertise in automotive SEO, social media and Internet reputation management have made him a popular name among dealers looking for strategic digital marketing advice.

To learn about the automotive SEO services of PCG Digital Marketing, visit http://www.pcgdigitalmarketing.com .  For more information on automotive Internet Reputation Management strategies, visit http://www.automotiveirm.com/

About the Digital Dealer Conference

The annual Digital Dealer Conference attracts hundreds of dealership attendees that are looking to learn more about Internet and technology-related issues.  Speakers who are experts in the field of Automotive Digital Marketing present seminars which help forward thinking dealerships stay ahead of the ever changing technology curve.   For registration or sponsorship opportunities, visit http://www.digitaldealerconference.com/

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During the last month of 2009, calls to the Pasch Consulting Group researching Automotive Internet Marketing strategies was at an all time high.  According to Brian Pasch, over 50 car dealer store locations contracted with his company in the past 30 days looking for assistance with social media, automotive SEO, blogging, press releases, microsites and pay-per-click marketing.

Among the dealerships welcomed by Pasch Consulting are Checkered Flag Auto Group in Virginia Beach, Miller Automotive Group of California, a division of Group 1 Automotive, Jerry Durant Auto Group of Texas, the Rairdon Automotive Group in Washington and Park Avenue Motors in New Jersey.

Furthermore, a recent study commissioned by the Pasch Consulting Group revealed that over 50% of US auto dealers have less than 20% of their total ad spending allocated towards Internet Marketing.   According to Pasch, car dealers could shift 20-30% of their non-digital marketing to online digital services by the end of the year.

Based on this study and dealers’ rising interests in online marketing, Pasch predicts that 2010 will see one of the largest budget shifts towards the Internet.  “We predict that over the next two years, tens of millions of dollars will be pumped into digital marketing strategies and social media marketing by car dealers.” says Pasch.  “Dealers want to be in front of the growing number of consumers researching cars online before making a purchasing decision.  Getting their brand in front of consumers using social media tools and platforms like Facebook is also a hot topic for car dealers.”

To meet this growing demand for online marketing strategies and advice on digital spending, the Pasch Consulting Group is co-sponsoring an Automotive Marketing Boot Camp.  The one-day hands-on skills based training will include classes in social media, search engine optimization, video marketing, pay-per-click marketing and microsites.

The Boot Camp is schedule for February 12, 2010 and is one day prior to the official start of the 2010 NADA Convention in Orlando Florida.  Automotive professionals looking to enhance their 2010 digital marketing strategies are encourage to fly into Orlando a day early and attend the Boot Camp.  The event will be held at the Rosen Centre Hotel adjacent to the Convention hall.

Boot Camp classes will be lead by the industry’s leading experts in all categories, including Brian Pasch, JD Rucker, Eric Mayhew, Paul Rushing and Tim Jennings.  Pasch is also taking appointments from dealer professionals who want to meet with him to discuss digital marketing strategy development for 2010. 

Complete information on the Automotive Marketing Boot Camp can be found online at: http://www.automotivemarketingbootcamp.com

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