Glenn Pasch, Chief Operating Office at PCG Digital Marketing, will be a featured presenter at the Center for Automotive Training & Education November 16^th, 2011 in Whitestone, New York. The title of Pasch’s workshop is, “Google Places Optimization & Online Reputation Management.”

A Google Places listing can appear 25,000 – 40,000 times a month in search results making it the #1 most visible “secondary” company website.  Understanding how to properly optimize Google Places and take advantage of its Reputation Management functions is crucial to a company’s online visibility.

Google Places Highlights:

• How to optimize the Google Places page
• How an optimized Google Places page will effect your dealership
• The process to increase Google reviews posted to your Google Places page
• Quick ideas to leverage your existing website traffic
• Use Google Adwords Express to amplify reviews

According to Pasch, “Benefits to businesses that take advantage of and properly optimize their free Google Places listing are significant.”

PCG Digital Marketing is a full-service digital marketing agency. PCG is nationally recognized as a leader in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as well as an award winning Internet training firm.

Glenn Pasch’s workshop will take place from 9:30am-12:00pm on November 16, 2011 at Center for Automotive Education & Training: 15-30 Petracca Place, Whitestone, NY 11357.

Brian Pasch of PCG Digital Marketing is offering dealer professionals an in-depth review of automotive digital marketing strategies.  In his upcoming seminar scheduled for September 8^th at the Innovative Dealer Summit in Denver, Pasch will explain how some digital marketing methods are actually hurting a dealer’s own direct website traffic.

Pasch’s leadership message is entitled: “Car Dealers are Under Attack,” and dealer professionals will learn why at the Denver summit. Pasch will explain why some very popular inventory advertising models can actually drive traffic away from their own site, as well as how dealers can fight back against online attacks on their brand name.

Information is power, and according to Pasch, dealers will leave his seminar with the proper information needed to protect their digital marketing investments. Tim Jackson, director of the Innovative Dealer Summit, said, “Brian’s presentation will be very timely and one of the most popular and interesting of the conference.”

Innovative Dealer Summit

The Innovative Dealer Summit is considered one of the premier leadership functions for dealer advancement. Summit attendees will include dealer principals/owners, general managers, senior dealership managers and directors, Internet sales managers, business development managers, F&I managers, key dealership leaders, sales leadership, advertising and marketing consultants, controllers and other key decision makers.

Attendees will learn the latest in innovative technologies from seminars devoted to 30 emerging, compelling topics during the 12-hour conference. Topics include Internet strategies regarding search engine optimization, dealer reputation management, social media marketing, lead generation and follow-up, and more.

Brian Pasch, CEO and Founder of PCG Digital Marketing (http://www.pcgdigitalmarketing.com) is a popular speaker and writer on automotive digital marketing strategies.  He is an active blogger on the most visited social networks and forums for car dealers who seek to learn more about SEO, SEM, social media and leveraging the Internet to grow dealership sales.

Brian Pasch is also creator of the popular ASMA Awards (http://www.asmaawards.org) which recognizes the best digital marketing platforms in the automotive industry.
The Innovative Dealer Summit was created as a directive and priority of the Colorado Automobile Dealers Association. For more information visit http://www.innovativedealersummit.com

PCG Digital Marketing welcomes Kirkwood Mitsubishi in Missouri to their family of growing automotive dealerships.  The St Louis Mitsubishi dealer has contracted PCG Digital Marketing to kick-start their automotive Internet marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.

As part of their new strategic digital marketing strategy, Kirkwood Mitsubishi will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing the dealer’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of the new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.