The Digital Dealer Conference being held this April in Orlando will cover the latest developments in Internet Reputation Management strategies.  Brian Pasch, CEO of PCG Digital Marketing, will deliver an in-depth presentation focusing on proactive reputation management techniques that will establish a winning online strategy for auto dealers in 2010. 

Pasch will review and demonstrate the most effective IRM strategies that car dealers can implement at a low cost that deliver a high ROI. Guests of Pasch’s presentation will also learn what other car dealers are doing to increase their positive customer reviews on Google Maps, DealerRater, Presto Reviews, InsiderPages and other important review websites. 

According to Pasch, Internet Reputation Management will be one of the key metrics for success in 2010 and beyond.  Add to this mix new mobile phone technology that can reward consumers for on-site reviews and it becomes very clear why dealers in 2010 need a reputation management policy and strategy.  

“The Internet has empowered consumers with new tools to express their satisfaction and dissatisfaction with car dealers online. Dozens of consumer review websites now appear on Google page one for searches on a car dealer’s business name. I recommend that all dealers look to see what is being written online about them,” says Pasch. 

Brian Pasch is the founder and CEO of PCG Digital Marketing, formerly the Pasch Consulting Group. He is a respected member of the automotive digital marketing community and an active writer and lecturer.  His expertise in automotive SEO, social media and Internet reputation management have made him a popular name among dealers looking for strategic digital marketing advice.

To learn about the automotive SEO services of PCG Digital Marketing, visit http://www.pcgdigitalmarketing.com .  For more information on automotive Internet Reputation Management strategies, visit http://www.automotiveirm.com/

About the Digital Dealer Conference

The annual Digital Dealer Conference attracts hundreds of dealership attendees that are looking to learn more about Internet and technology-related issues.  Speakers who are experts in the field of Automotive Digital Marketing present seminars which help forward thinking dealerships stay ahead of the ever changing technology curve.   For registration or sponsorship opportunities, visit http://www.digitaldealerconference.com/

Car dealers who want to implement an effective Internet Reputation Management (IRM) process at their dealership should plan on attending Brian Pasch’s seminar at the 8^th Digital Dealer Conference in Orlando.  The conference runs from April 20^th through the 22^nd and will attract the top dealers in the country who are passionate about digital marketing.

Brian will educate dealers on how to create an effective reputation management strategy that empowers the dealership’s customers to share their positive experiences online.  With Google consolidating consumer’s reviews on Google Maps, car dealers can no longer ignore what consumers are saying online.

More importantly, if dealers are not proactively asking their satisfied customer to post their reviews online, the only comments that most dealers will see will be critical.   Brian’s research has shown that as positive reviews increase, so do calls and leads from a Google Maps listing.

Brian will walk attendees through the processes and procedures to establish a strong IRM program as well as leveraging new IRM ideas that include Reputation Management portals (RMP).

For additional information on the seminar schedule and how to register for the 8^th Digital Dealer Conference, visit:  http://www.digitaldealerconference.com