Online Reputation Management

If you have been attacked online and these negative posts are hurting your business or your good name, give us a call.  We can assist your company with defending your good name online and to launch a counter offensive strategy to create a balanced view.  Don’t let bloggers or false reports on review websites get you down.

Read our latest summary on:  Automotive Internet Reputation Management

Preventative Measures

If you do not have blatant attacks on your dealership name, then it is time to build up your online reputation today.  By adding just 15-20 reviews a month, you can build up your online reputation so that when a complaint surfaces, it will be balanced by the positive posts.

A large percentage of dealers sell over 100 cars a month and sadly most satisfied customers will not post a review on their own.  Your customers just need to be asked, reminded and assisted.  The Pasch Consulting Group has a proven system that encourages your customers to share their experiences online.  By outsourcing this task,  you will know that this very important online marketing strategy is being worked on every month.

Web 2.0 – Blessing or a Curse

Blogging has given consumers unprecedented power with free outlets for the distribution of  their  written  opinion about car dealers and/or the cars that they sell.  This is both a blessing and a curse depending on the content and target of the written piece.  For automotive retailers, Internet Reputation Management has sky-rocketed.  Dealers   are finding themselves confronted with highly visible commentary of their car dealership on  Google, Yahoo and MSN searches.

General Managers often feel helpless in protecting their online reputation from valid blog posts and negative posts planted by competing dealers.  On the flip side, car dealers often fail to leverage positive commentary and testimonials posted on the Internet. A simple test would be to ask your dealership how many press releases do they post a month. Having a proactive strategy for disseminating positive customer feedback can often be the best defense against future negative attacks.

Internet Reputation Management services have a bright future. New web content is growing in direct relation to the explosive growth of social networking portals.   Each month new tools are being made available to allow a non-technical Internet user to create their own website, blog and social networking portal.  With the ease at which content can be created, organized and shared on the Internet, business owners need to be mindful of what is being written about their company.

Be On The Alert

Protecting your reputation on the Internet can start with using a simple and effective tool called “Google Alerts”. Once you create a free Google account, you can enter specific search phrases into your own watch list.  Google will then send you an email with links to articles that include the phrases in your watch list.  You can request notifications as they happen or summarized daily, weekly or monthly. I would recommend that you start with the “as it happens” choice for a week, and then decide if you want to move it to “once a day”.

Visit The Automotive Advertising Network

A new automotive advertising network was recently launched at the 8th Digital Dealer Conference in Orlando by industry veterans Brian Pasch, Sean Wolfington and David Boice.  The Automotive Advertising Network (AAN) provides member dealers with greater visibility for the cars that they sell.

Members receive unlimited leads for a small monthly fee and includes additional benefits that include car inventory advertising on Facebook, blogs and press release publishing.   For additional information visit: www.automotiveadvertisingnetwork.com.

Shop Cars From AAN Members

We are proud to be a development partner in the Automotive Advertising Network which has created a network of websites to assist consumers shop for a new or used car.  The national website that has all the cars in the AAN network is located at www.cardealersale.com.   Next time you are interested is comparing prices, features and service, visit one of the member websites of the Automotive Advertising Network.